Optimum Vision Center
The renewal of the website of Optimum Vision Center began with a new structure—the previously fragmented content was organized to landing pages for each service area. Our main task was to develop all the 10 landing pages for the main services, plus the usual general pages.
We were asked for a price list system which could be maintained from the admin surface, the migration of the blog posts published on the previous site and an automatic templating system for them based on the content type.
We developed the more than 50 pages on a short deadline, according to a weekly schedule while maintaining continuous contact with our client. The use of Trello was imperative here because of the size and complexity of the project.
We created several unique UI elements like reusable discount sections, easily uploadable and modifiable items for Our Team and Carrier pages, the flip cards and ‘Step by step’ slider of Refractive Surgery page and the most important element of all, the application form.
After publishing the new site we set up permanent redirections to preserve the SEO value earned by the previous site and also to divert the traffic from deleted pages to relevant content.
After go live the online marketing campaigns were resumed which—together with our forms—gethered 242 qualified leads in the first month. Congratulations.