Morley Yachts
01
THE BRIEF
As part of the online renewal of Morley Yachts, we won the commission as subcontrator of Onboard.mc to design and develop their new website. The webdesign was to be based on the new brand identity developed by Onboard shortly before.
During the planning we were asked to pay attention to SEO as this would be the main goal of the website. For the charter and sales listings the CEO, Tim Morley opted for an on-site yacht database in contrast of the industry standard of API providers. This way we could customize the yacht details pages with more content, to enhance SEO.
We were asked to design the site around their crown jewel CHRISTINA O which should be the main feature of the website.
DATE
2024
TASK
webdesign
web development
TECHNOLOGY
Kadence Pro
ACF Pro
Gravity Forms
EXTRA
yacht listings
destinations
hosting
URL
02
THE DEVELOPMENT
After a brief and successful webdesign run we provided all the pages for desktop and mobile view. At the beginning of the development we analyzed the webdesign and planned the necessary templates and global settings, to help speed up the development process.
For the yachts listings we created more than 30 custom fields with the help of ACF Pro, and we payed attention to the backend UI as well. This way we could hand over the yacht listing, modifications and maintenance.
The website got a stylish blog where we uploaded great articles about the yachting lifestyle. On top of this we created a yachting destinations section with great imagery and detailed routes for the yacht enthusiasts.
We helped Morley to move to a new high-tech hosting, we published the site and carried out the site optimization, to kickstart the SEO of the new site.
