Hello. Florence here
01
THE REBUILD
We met Eszter on holiday in Florence as our tourist guide, and we were immediately charmed by her style and knowledge of Florence. Of course, his website came up, and soon we got involved and made some minor changes.
In time it became clear that it would need to be rebuilt for further developments—and we did this in 2022, keeping the design intact, in a short time. This made it easier for us to maintain it, to implement Eszter’s new ideas.
DATE
2021–
TASK
rebuild
webshop
TECHNOLOGY
Kadence Pro
Gravity Forms
Woocommerce
EXTRA
custom course
hosting
URL
02
ECOMMERCE
At that time, Eszter spent the winters studying, improving her knowledge in formal tourist guide courses. But he realised that he could also make this knowledge available online in the form of lectures.
At first, she recorded simpler presentations and we madethem available. The longer lectures have been published in a paid format on beautiful landing pages with custom payment forms using our preferred payment provider Stripe.
After a year, the moment came when we outgrew this solution and the dozens of lectures needed another solution.
03
WEBSHOP
At the end of 2023, in addition to the existing lectures Eszter wanted to start the “Hello. Itt jó” series, so the webshop and Hello. Itt jó. development was carried out in one go. Based on our experience, for the Hello. Itt jó we have not recommended an LMS plugin, because as is often the case, LMS solutions are expensive, they have too many features, but lack one or two that we need.
So the webshop was built on Woocommerce, enabling the sale of physical products in the future besides the virtual products. The Hello. Itt jó course also used the webshop’s sales process, we created a custom-built add-on for specific needs (daily videos, free videos).
Since then we have continued to work together, developing new pages and new features every month, and helping with technical support for the webshop.
In 2025 English-language pages were added to the site.